Optimizing Your Schedule 1 Dealer Setup for Maximum Daily Profit

Scaling your empire in Schedule 1 is impossible if you are still making every $40 hand-to-hand sale yourself in the rain. The dealer system is designed to automate your cash flow, but a poorly managed setup is a silent profit killer. Many players fall into the trap of assigning customers randomly, only to realize their daily income is barely breaking even after the 20% commission and the lack of price markups.

The difference between a "working" setup and a "best" setup is roughly $20,000 in daily revenue by the mid-game. To achieve peak efficiency, you must master the art of customer tiering, regional proximity, and the specific pricing mechanics that govern how NPCs interact with your inventory.

The Core Logic of a High-Efficiency Dealer Network

Before diving into specific locations, you must understand the fundamental math of the dealer system. In Schedule 1, every dealer takes a flat 20% cut of the sale price. However, unlike personal sales where you can negotiate or use high markups, dealers sell at the "Fair Price" by default unless you manually override the global settings.

The golden rule for dealer assignment is: Assign the high-volume, low-margin "grinders" to your dealers, and keep the high-spending "whales" for yourself.

For example, a customer like Jessi Waters in Northtown has a massive weekly budget and frequently orders high-value products. If you assign her to Benji (the Northtown dealer), you lose the 20% commission AND the ability to charge her a 1.5x premium. That one mistake can cost you $4,000 a week. Conversely, running across town to deliver a tiny bag of weed to Sam Thompson is a waste of your time. Let the dealer handle the small fry so you can focus on production and high-stakes deals.

How to Unlock and Locate All 6 Dealers

Each of the six regions in Hyland Point features one primary dealer. You cannot simply walk up to them with cash; you need to build a relationship with a local contact first. Once the "referral" text arrives, you pay a one-time sign-on fee to activate their services.

Dealer Name	Region	Unlock Requirement	Sign-on Fee	Primary Location
Benji Coleman	Northtown	Relationship with Ludwig/Beth	$500	Motel Room #2
Molly Presley	Westville	Hoodlum I Rank	$1,000	Brown Apartment #1
Brad Crosby	Downtown	Hustler I Rank	$2,000	Parking Garage Tent
Jane Lucero	The Docks	Enforcer I Rank	$3,000	RV near Police Checkpoint
Wei Long	Suburbia	Block Boss I Rank	$4,000	Wooden Shack in the Woods
Leo Rivers	Uptown	Baron I Rank	$5,000	Shipping Container near Church

As you progress, the sign-on fees increase, but so does the spending power of the customers in those regions. By the time you reach Uptown, a $5,000 fee for Leo Rivers will pay itself back in less than two game days if your inventory is optimized.

Best Customer Assignments by Region

In version 0.4.3, the dealer capacity was increased from 8 to 10 customers. This allows you to offload almost your entire low-tier contact list. Here is how you should distribute your contacts for maximum efficiency:

Northtown: Benji Coleman Setup

Benji is your entry-level dealer. His customers aren't wealthy, but they are consistent.

Best Customers to Assign: Beth Penn, Donna Martin, Ludwig Meyer, Sam Thompson, Peggy Myers, Peter File, Kathy Henderson, Kyle Cooley.
Who to Keep for Yourself: Jessi Waters and Chloe Bowers. Their budgets are too high to waste on a 20% commission.
Inventory Tip: Stock Benji with basic OG Kush or Sour Diesel mixes. These customers prefer calming and energizing effects without needing 100% purity.

Westville: Molly Presley Setup

Westville is a logistical nightmare due to frequent police patrols. Molly is essential because dealers cannot be arrested, making her the safest way to move product in this zone.

Best Customers to Assign: Trent Sherman, Meg Cooley, Joyce Ball, Keith Wagner, Doris Lubbin, Jerry Montero, Kim Delaney.
The Cartel Risk: In our testing, Molly is the most susceptible to being robbed by rival cartels if their influence is high (>300). Keep her stock levels moderate until you clear the local cartel hideout.

Suburbia & Uptown: The High-End Automation

When you reach Wei Long and Leo Rivers, the stakes change. These customers want "Specialty" products—complex mixes with ingredients like Viagra, Energy Drinks, or Motor Oil (for that extra kick).

Suburbia Setup: Assign Alison Knight and Carl Bundy. They have decent budgets but are far enough from the main hub that driving there yourself is inefficient.
Uptown Setup: Leo Rivers should handle the "Uptown Elites" who have moderate spending, but keep Walter Cussler and Fiona Hancock for personal sales. These two are the biggest whales in the game; selling to them personally at a 1.6x markup is the fastest way to hit the $1,000,000 milestone.

The Pricing Secret: The 1.6x Rule

One of the most common questions is: Do dealers sell at my set price or the fair price?

By default, dealers sell at the "Fair Price." However, players have discovered a "sweet spot" in the settings. If you set your global product price to 1.6 times the recommended base price, dealers will still move product at a high frequency, but your net profit (even after the 20% cut) will exceed the standard fair-price personal sale.

In our experience, pushing it to 1.7x causes a significant drop in dealer sale frequency, leading to "stale" inventory. Stick to 1.6x for the best balance of speed and margin.

Inventory Management and Hidden Slots

Every dealer has a visible inventory and 10 hidden slots. To maximize their utility, you should never just give them one type of product. A diverse inventory ensures that no matter what a customer asks for, the dealer can fulfill the order immediately.

The Ideal Dealer Loadout

Product A (High Volume): A cheap weed mix (e.g., OG Kush + Tobacco) for the low spenders.
Product B (Mid Tier): A "clean" meth or cocaine mix for the addicted customers.
Product C (Specialty): A strain specifically designed for that region’s preferences (Energizing for Docks, Calming for Northtown).
Protection: Always equip your dealers with a weapon. In the early game, a baseball bat is fine, but by the time you unlock Downtown, every dealer should have a handgun (which you can pickpocket from police). This prevents them from being easily robbed by rival NPCs.

Troubleshooting: What to Do When Dealers Stop Selling?

It is common for dealer AI to "hang" or get stuck in a pathfinding loop, especially after a long play session. If your dealer has product and assigned customers but hasn't made a sale in 24 hours, follow these steps:

The Inventory Refresh: Take every single item out of their inventory. Wait for the dealer to send you a text saying they are out of stock. Once you receive that message, resupply them. This often "resets" their sales logic.
The Physical Reset: If they are physically stuck behind a wall or object, you can knock them out in combat. When they respawn the next day, their AI pathing is usually fixed, and their inventory remains intact.
The Recipe Check: Ensure you aren't giving them "Sedating" products for "Energizing" customers. If the product quality is too low (below 15%), customers will refuse to buy from the dealer, and you won't get a notification—it will just look like the dealer is idle.

How many dealers should you have?

While it is tempting to hire all six immediately, we recommend a staged approach.

Early Game: Benji is mandatory. His $500 fee is negligible.
Mid Game: Molly and Jane (Docks) are priorities because those areas are dangerous to navigate.
Late Game: Only hire Leo Rivers once your production can handle the massive volume. Leo's customers buy in bulk, and if you can't keep him stocked, you're wasting the $5,000 sign-on fee.

Summary of the Optimal Workflow

To maintain a $30,000+ daily income, follow this routine:

Morning: Check dealer apps on your phone to see who is low on stock.
Production: Mass-produce "Dealer Grade" mixes (1.6x price, 30-40% purity).
Logistics: Use your vehicle to drop off "Bricks" or "Jars" to dealers. They will automatically break these down into smaller units for sale.
Personal Sales: Only respond to texts from "Whale" customers (spending $1,200+ per deal).

By offloading the busy work to your dealer network, you transform Schedule 1 from a frantic delivery simulator into a high-level strategy game.

FAQ

Can I reassign a customer from one dealer to another?

Yes, but you must first unassign them from the current dealer in the app, wait for them to reappear in your "Unassigned" list, and then add them to the new dealer. Note that proximity matters; assigning an Uptown customer to Benji in Northtown will result in very slow sale cycles.

What happens if I sell to a customer already assigned to a dealer?

You can still sell to them personally if they happen to walk past you, but they will stop texting you for deals. Personal sales to assigned customers give you 100% profit but take away from the dealer's automation. It is generally not worth the effort unless you need quick cash for an emergency.

Do dealers restock automatically?

No. You are the supplier. If a dealer runs out of product, they will text you, and all sales in that region will halt until you physically bring them more inventory.

Can dealers get arrested?

No. This is the single greatest advantage of the dealer system. While you have to worry about police patrols and checkpoints, dealers are effectively "invisible" to the law, allowing you to move product in high-security zones like the Docks and Westville without risk.

Disclaimer: Schedule 1 is a satirical video game. This guide is intended for entertainment purposes and refers exclusively to in-game mechanics and virtual currencies.